A real number, not just a standard
Many states that regulate malpractice fees do so only through a general reasonableness test applied case by case. Wisconsin goes further for malpractice specifically: Wis. Stat. § 655.013(1m) sets an actual numeric sliding scale — 33⅓% of the first $1,000,000 recovered, 20% above that. This puts Wisconsin closer to states like New York, which also writes a hard percentage schedule into law for malpractice fees, than to states that rely solely on a reasonableness standard.
A deliberately built, comprehensive system
Wisconsin's malpractice fee schedule didn't arise in isolation. It exists within the same Chapter 655 framework that created the Injured Patients and Families Compensation Fund and the $750,000 noneconomic damages cap — a comprehensive legislative response to malpractice litigation built as one connected system, not a patchwork of separate rules.
Ordinary injury claims sit outside that system entirely
Step outside medical malpractice, and Wisconsin looks like most reasonableness-only states: an ordinary personal injury contingency fee, from a car accident or a slip and fall, is governed only by SCR 20:1.5's general reasonableness requirement, with no statutory percentage schedule at all.
A real choice built into the malpractice track
Even within the capped malpractice track, Wisconsin preserves a genuine alternative: the attorney must offer an hourly or per diem fee option at the time of retention. A client who chooses that path isn't subject to the statutory contingency limitations at all — a real choice point, not just a theoretical one.